Meet Colleen
Seasoned Entrepreneur and Hospitality Expert
Colleen Bearup is a seasoned entrepreneur and hospitality expert with over 40 years of experience. She is a commanding figure shaped by growing up in a large family and has held numerous leadership positions as a professional. These opportunities have seamlessly transitioned her leadership skills to excel in fine dining, hotel management, catering, and even food truck ownership. Her recent 15-year journey as a sales and marketing consultant with Sysco Food Service equipped her with the foundation and resilience needed to overcome diverse business challenges.
My Story
Colleen Bearup, married to Scott Bearup, revels in their blended family, including her two children, bonus son and daughter, and their beautiful families. With four granddaughters and two grandsons, family is at the core of her life.
Beyond consulting and guiding the transition of her food truck, Roast’d, Colleen extends her expertise to the 10-Spot food truck park, engages in event pursuits, and eagerly anticipates meeting future clients to entrench herself in their challenges and projects.
A full-time RVer, Colleen uses her off-season to traverse the country, immerse herself in diverse businesses, and continuously learn and grow.
"On the battlefield, situational awareness can mean the difference between victory and defeat."
I have been blessed coming from a military family that has inspired me to SERVE our communities and country. My great, great grandfather served in the Civil War, my grandfather in WWII, my father in the US Army, and all 4 of my brothers have served or recognized our amazing veterans. I take a lot of military philosophies and apply them to your businesses. It is a battlefield out there: Are you ARMORED for the Battle? Are you able to strategically look at your business? Can you turn the map around to see where the enemy is? Calling a RETREAT or Cease Fire? Waving the WHITE FLAG and not sure what to do moving forward? In both warfare and business, success hinges on effective leadership/ownership, strategic planning, and flawless execution. By drawing parallels between military terminology and business culture, we uncover invaluable insights that can propel our businesses to victory. In a seasonal business landscape, staying abreast of industry trends, market fluctuations, and competitor movements is paramount. Like a skilled tactician, effective leaders anticipate challenges and capitalize on opportunities.